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During this festive season of Hari Raya, Centre for Alumni (CfA) invited two guests from MMU’s Permata Dunia alumni network. The event took place on the 20th of May premiering live from 11am to 12pm on the platforms of Multimedia University YouTube and Facebook Live.

Permata Dunia guests invited were Mr Amir Ikhwan bin Tirmidizie, a graduate from Faculty of Applied Communication from the Class of 2020 and Miss Aida Afiqah binti Hishamudin also a graduate from Faculty of Applied Communication, Class of 2019. Both of these guests were invited to perform their musical talents during the event. Another guest speaker invited was Shazreeyana Shukri, the founder of Dermova and a well-known influencer who is also a renowned influencer on instagram and tiktok.

This episode features the importance of networking and bonding with your audience as an influencer on social media. Mrs Shazreeyana highlighted the importance of understanding the platform, where certain platforms have their own set of rules and their do’s and their don’ts as well as the kinds of content your audience are interested in. We are also reminded that we should not respond to negative comments with more negativity as it only damages your brand image or your reputation that would potentially damage your reputation with your audience.


The live event was viewed by 524 people and is still growing to this day. We wish you Selamat Hari Raya and Maaf Zahir dan Batin to our dear readers.